Everyday Dose
Everyday Dose is a fast-growing wellness brand redefining coffee through a functional mushroom-based alternative.
As the brand expanded its DTC reach, it sought to tap into TikTok’s viral ecosystem to acquire customers cost-effectively while launching its TikTok Shop.
Every Dose' mission was to scale performance-driven UGC and influencer marketing on TikTok without compromising brand authenticity or ROAS.
The challenge
Despite strong product-market fit and a fast-growing, cult-like consumer base, Everyday Dose needed a scalable influencer flywheel that generated content, drove conversions, and fed TikTok’s algorithm - across both their Shopify site and TikTok Shop.
The Everyday Dose team encountered the following obstacles:
- There was no structure in place to leverage TikTok creators for performance marketing, and content posted lacked a strategic cadence
- One-off posts from creators led to inconsistent results, low conversion rates, and missed retargeting opportunities
- No systematic infrastructure existed to track affiliate sales, TikTok Shop orders, or content-level ROAS
The solution
Adspace overhauled the TikTok marketing program, implementing a 360° Creator Commerce strategy.
We combined seeding and performance-based creator partnerships with Spark Ads and direct TikTok Shop optimization - turning TikTok from a “brand play” into a quantifiable revenue driver.
We sourced niche-aligned creators (ADHD, wellness, functional medicine), built a flexible affiliate model with performance incentives, and deployed a rigorous testing engine to amplify top UGC through Spark Ads and paid campaigns.
Strategies
01.
Built a high-velocity creator pipeline to seed 15–20 influencers monthly with affiliate tracking, performance bonuses, and full content licensing. Creators with above-benchmark CVRs were prioritized for long-term deals.
02.
Split campaigns across TikTok Shop and Everyday Dose’s website, optimizing for CPA and AOV respectively. Spark Ads for Shop purchases drove lower CPAs, while website conversions boosted AOV and LTV.
03.
Developed a Spark Ads engine focused on TikTok-native hooks, POVs, and creator archetypes. Weekly creative performance reviews informed scaling decisions across ad groups.
04.
Coordinated organic TikTok posts with influencer UGC to create omnipresent campaign momentum—elevating social proof and fueling virality alongside paid reach.
